Digital Manager
Location: V&A Waterfront, Cape Town
Salary: R35k per month
 
Purpose of the Role:
Responsible for managing and maintaining the primary websites of the company which include web, mobile and social sites.  The role is responsible for developing and managing digital marketing campaigns by utilising a range of channels. This role will ensure consistency in all digital channels and cultivate a digital voice. 

Requirements:

• Experience with WordPress and WooCommerce
• Experience with Google Analytics
• An understanding of Facebook Adverts and Insights
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Basic graphic design skills would be beneficial
• Sound knowledge of social media platforms including Facebook, Instagram, Pinterest
• Excellent writing skills in English
• Excellent project management skills
• Attention to detail
• Good organizational and time-management skills

 
Duties:

• Maintain website content, blog and product data
• Manage data integrity on the website including data and requisition from suppliers
• Manage website product and lifestyle shoots and post production of images
• Handle user queries regarding website, products and orders
• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with communications and design teams to plan and develop site content, style and layout
• Optimize content according to SEO
• Analyze and report on website traffic and user engagement metrics
• Track conversion rates and make improvements to all websites
• Track and report on results and ROI
• Digital marketing and social media strategy and content planning utilizing a range of techniques including paid search, SEO and PPC
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure content team is on board
• Stay up-to-date with developments and generate new ideas to draw audience’s attention