Looking for a Digital Marketing Specialist for a Tour Company

Experience, qualifications and knowledge:
3+ years of experience in web and digital communications (within hospitality and tourism)
Minimum of two years previous tour consulting experience required
3 years’ experience in improving SEO Rankings and building successful PPC campaigns
Prior project management experience;
Experience in ecommerce
Experience of Affiliate Marketing
Bachelor's degree in marketing, digital communications, journalism, public relations or related study;
A Google Advertising Professional qualification (or willing to study for it)
SEO professional qualification
A basic knowledge of HTML /JavaScript
A thorough understanding of Web Analytics and tracking
Knowledgeable on Silver pop, Google Analytics, Content Management systems
Mastery of current social media tools, platforms, networks, applications and trends
Leader and driver of the SEO landscape with proven track record in increasing rankings and organic traffic across international search engines
Good understanding and experience in working with SEO tools: SEMRUSH & MOZ
Good understanding and experience in working with Mouseflow

Duties:
Responsibility for the technical implementation and maintenance of the internet/online marketing and communications systems and mechanisms
Under the supervision and direction of the Chief Officer, organize, format, publish, and maintain finalized content including but not limited to: website, Facebook pages, email, social media, search engines, blogs, mobile and tablet apps, and other web / internet tools
Develop and implement SEO strategies across .com platforms
Help identify and mitigate inaccurate or misleading information published by third parties
Identify and recommend techniques and methods for enhancing internet/online marketing and communications.
Publish content in an easy-to-use, clear, concise, comprehensible way
Research web copy
Maintain sites that are optimized for search engines
Develop relationships with websites to obtain quality links
Improve search-engine rankings
Develop and maintain social media profiles
Publish approved messages/content through social media channels
Drive traffic to websites using a variety of methods
Ensure content appears high on search rankings
Ensure keyword density in published content and metadata
Research popularity of sites linking to page
Implement pay-per-click advertising campaigns
Oversee the creation and implementation of all online advertising
Establish an effective presence on social media sites
Monitor a company's online reputation and presence, with strong reporting.
Approve or delete comments on blogs or articles
Highlight and encourage positive comments
Design and publish email using approved content and messages
Craft email campaigns
Integrate other online presences including social media outlets with email campaigns
Manage domain name registration

Salary: R35 000