Job Title: Digital Media Manager
Division: Creative

Branch: Observatory, Cape Town
Contract Type: Full time

Crio Agency is a dynamic new agency (and a WPP affiliate). We just celebrated our 2nd birthday and we’re happy that we keep growing and picking up cool new accounts.

We thrive on coming up with brand-orientated solutions that are not only creative, but that are smart too. We’re quite diverse and like to employ multi-skilled people that fit with the entrepreneurial mindset most of us have in common. If you’re interested in creating brand and communication-solutions ranging from digital to traditional – you’ll fit in perfectly here.


Main job description:
We are looking for a talented Digital Media Manager (DMM) who has a passion for all things digital and a knack for attention to detail, good leadership skills, and solid communication and organization skills. This position requires excellent analytical and project management skills to recommend and drive new digital programs. Experience implementing and managing successful digital programs in a fast-paced environment is an absolute must.

The DMM's main role is to execute the full cycle of digital marketing projects from digital "builds" through full-cycle online marketing programs. A strong understanding of digital project management (including information architecture, functional and technical specification requirements for websites, mobile applications, display ads, landing pages and email marketing) is essential.

Responsibilities:

• Good understanding of Marketing and Digital Marketing mediums
• Implementing Digital Marketing Department strategy
• Schedule and create daily social media content as is appropriate for the various platforms
• Must be experienced with managing official company social media pages
• Create monthly / weekly / daily social media content themes
• Able to create written, visual and video content for social media platforms on a regular basis
• Continually monitor platform performance in terms of audience growth, reach, clicks to website and conversions
• Collaborate with internal and external teams to plan, produce, monitor, and optimize multiple digital campaigns
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with design team on writing and implementing advertising copy for display/search ads, landing pages, and positioning to ensure
brand standards and accuracy
• Create monthly Digital Marketing Department reports outlining growth, projections, and aims of KPIs
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Assist with weekly forecasting updates and budget flow management, including measuring and reporting performance of all digital marketing
campaigns, assessing against goals (ROI and KPIs)
• Generate leads and conversions through appropriate, well-targeted adverts
• Online reputation management
• Crisis management
• Budget management / budget allocation with monthly spend reports
• Create monthly ROI reports
• Creating and implementing a social media communication strategy
• Provide thought leadership and perspective for adoption for emerging technologies

Pre-requisite Qualifications:

• Matric essential
• Related tertiary qualification•

Job Experience and Technical Skills:

• 2 – 3 years’ experience as a media manager or a similar role
• 6 – 10 years’ overall experience in media management
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Have an ability to multitask and prioritise in a fast-paced environment
• Have understanding of AdWords Campaigns (Branded, Non-Branded and Remarketing campaigns)
• Understanding / knowledge of Google Analytics is key for reporting
• Must have experience with Facebook, LinkedIn, Twitter, Instagram and YouTube
• Ability to integrate with traditional marketing team
• Be brand advocate in the online sphere
• Stay up to date with market trends
• Have a proven ability to build relationships with clients and co-workers
• Provides leadership in building effective, productive media management teams.
• Anticipates and assists in developing solutions to client needs and problems.
• Has full understanding of public relations and a demonstrated ability to achieve public relations objectives.
• Understands business trends for industry segment/products.
• Understands the creative process and how to work effectively with internal and external creative resources.
• Has strong presentation skills and plays an increasingly active role in new business and client presentations.
• Be confident, resourceful, decisive, and willing to take initiative
• Be able to work effectively as an individual and as part of a team, while fostering a collaborative and harmonious work environment
• Be able to keep cool under pressure and help others do the same

Behaivoural Skills:

Client
• Excellent relationship building skills.
• Builds rapport quickly, maintains and develops on - going and productive relationships
• Excellent client facing skills.
• Personable, credible and establishes trust

Thinking
• Natural strategic thinker
• Analytical, able to interpret data and develop strong and relevant assumptions
• Creative and innovative, ideas orientated
• Good eye for detail
• Numerate
• Can identify improvements and new initiatives
• Proven ability to manage multiple priorities and meet client deadlines as required

Communication
• Confident presentation skills.
• Demonstrates a clear, lively and engaging style
• Articulates and expresses ideas clearly and succinctly
• Good listener and interprets others well.

Conflict
• Calm under pressure, clear thinker
• Conflict management skills, negotiation and problem solving

People
? People management - manage expectations