Discover Africa Group (est. 2002) is looking for a full-time senior paid search and media specialist to join our dynamic and growing team.

With two brands Discover Africa (luxury safaris) and Drive South Africa (car rental), the position is a fantastic opportunity for someone who has a strong core in paid but looking to scale beyond the day-to-day PPC. With only two brands it means you can really put your skills to play and also combine paid with automation and data.

The head of paid will be directly responsible for developing the paid (pay-per-click, PPC, SEM, social) strategy and integrating that strategy into every aspect of the business.

The ideal candidate is searching for a break from the day-to-day campaign adjustments and needs a new challenge. We’re on the look-out for a motivated person who’s driven by results, who loves to tinker and strives for that little bit extra.

If you love

- Digital
- Tech
- AB testing
- Strategy
- ROI
- Data
- Excel
- Conversion Optimisation
- Tinkering

this is the job for you.

-- Required Skills
adwords : 3 to 4 years
ppc bid management : 3 to 4 years
ppc campaign management : 3 to 4 years
Candidate Requirements

-- Core responsibilities
Develop and implement paid strategies for the two brands including;
-PPC
-Social
-Email
-Display
-Above the line
Create, develop and test campaign material along with two brand managers and design team
Incorporate strategies into CRM (no previous experience required)
Implement all keyword and audience optimisation
Setup analytics and adwords conversion tracking and remarketing tags
Analyse campaign performance and adjust accordingly
Analyse data and develop better conversion points
Keep optimising/AB testing and beating the previous high
Provide actionable insights for the rest of the team and juniors
Stay abreast of the latest developments and trends
Champion digital strategies and tactics
Lead and mentor juniors

-- Requirements
- At least 3 years’ experience managing paid search campaigns
- Prior experience working with a travel brand
- Google Ads certified
- Agency experience
- Ability to work independently but part of a team
- Manage multiple projects
- Good understanding of the full marketing landscape
- Advanced Excel skills
- Keen to move beyond PPC
- Highly analytical and comfortable working with large datasets
- Attention to detail
- Strong verbal and written communication skills
- Excellent time and task management skills
- Tinkerer

Discover Africa Group offers flexible work hours and a fantastic work environment i.e. bowls tournaments, drinks on Fridays, yoga etc. We’re just a good, happy family-oriented company, so if you fit the requirements and you’re keen for a shift into the travel industry client-side, then we’d love to hear from you.

This position reports to: Marketing Manager
If you have not received a response within two weeks, your application was most likely unsuccessful.