Scope and purpose of jobDirectly manages the hotel and staff on a daily basis, and responsible for the overall direction, co-ordination and evaluation of the hotel. The GM is to take the Company/Hotel forward providing vision, inspiration and professionalism of the highest standard. Achieve maximization of profits and return on investment over the long term by the prudent and efficient use of resources. To identify, plan and implement "acquisition and maintenance" marketing and sales strategies and activities to maximise occupancy, REVPAR and ARR.Ensure the highest level of customer satisfaction and lowest rate of defection by building the hotel reputation and relationships, addressing complaints and resolving problems in a positive manner.To create, maintain and develop policies and strategies for the hotel, and ensure compliance of all legislation and company standard operating procedures. Manages and controls the budget, targets, cash and working capital effectively. To seek out new ways to increase and develop business opportunities, new and additional products and to work towards maintaining the hotel’s competitive advantage. To create and maintain an environment where all management and employees develop and excel and employees are disciplined and rewarded. Responsible for staff development and growth within as well as the successful running of all social economic development programmes and all environmental strategies is achieved.