Junior Copywriter - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 12-10-2017 10:06:02 AM
07-12-2017 10:06:02 AM
Why come work for us?
You’ll become part of a fast-growing agency with large well-known clients.
We are ethical, dedicated and passionate about our work. Our company culture is one of professionalism, learning, questioning and experimentation with a single-minded focus on excellent customer service.

We are based in the Southern Suburbs.

Minimum Requirements
Graduate degree
A minimum of 1 year’s digital copywriting experience
Excellent English language skills
Highly Organised
Attention to Detail
Passion for Digital Marketing

Duties Include:
Conceptualisation of unique short (character constrained) copy for PPC expanded text advertisements and/or display campaigns.
Administration and writing of this copy in an excel format, apposite to keywords and content. Insertion of Headlines, Descriptions, Paths and URLs, banner and sitelink copy.
Ensuring that the overall tone of the mandate is observed under the guidance of the Senior Copywriter.
Ensuring that the Quality Score as defined by Google and on which cost is reliant, is adhered to.
Conceptualisation of Copy for Scripts and Templates which would be applied in bulk in an automated fashion.
Engaging in Research into clients’ products and services, the target audience, USP and their competitors' activities on the Web;
Following of client and Campaign Managers’ briefs to this end.
Supporting the Senior Copywriter in the commission of similar duties and assisting with Sales Letters, PR writing and proof-reading where relevant
Providing content for Social Media, our Website Blog and clients’ landing pages
Amending, revising or redeveloping adverts or campaigns in response to feedback from the account team or clients;

Additional Requirements:
To keep up to date with popular culture and trends which Includes understanding the vernacular of the user and adapting this to the accepted tone of the client. A good general knowledge of products, brands and social/ spending behaviours.
To meet deadlines and ETA’s especially in the instance of date defined copy.

Recruiter: Tech Recruiter