Typical activities for Marketing Consultants include:
• Developing and implementing own and team sales and marketing strategies and tactics.
• listening to customer requirements and presenting appropriately to make a sale;
• maintaining and developing relationships with existing customers in person and via telephone calls and emails;
• cold calling to arrange meetings with potential customers to prospect for new business;
• responding to incoming email and phone enquiries;
• acting as a contact between a company and its existing and potential markets;
• negotiating the terms of an agreement and closing sales;
• gathering market and customer information;
• representing the company at tender briefings, trade exhibitions, events and demonstrations;
• negotiating on price, costs, delivery and specifications with buyers and managers;
• challenging any objections with a view to getting the customer to buy;
• advising on forthcoming product developments and discussing special promotions;
• creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;
• reviewing your own sales performance, aiming to meet or exceed targets;
• gaining a clear understanding of customers' businesses and requirements;
• making accurate, rapid cost calculations and providing customers with quotations;
• attending team meeting and sharing best practice with colleagues.