Purpose of role:

• The role is responsible for executing market sector strategy and tactics for the Mining market
• Alongside the Market Space Manager B2B, work on the development of market space plans for the Africa sub-region, making
recommendations on strategy, and contributing to decisions on product range and mix, delivery and communication of pricing, packaging and
promotional plans for all products within the market spaces.
• In addition to supporting the direct Sales efforts, provide support to Distributors throughout the African subcontinent for Mining products and
relevant offers.

Key Results/ Accountabilities expected from role (not more than 5)

1. The incumbent will play a key role in executing the annual Mining plans for the Africa Region in line with the 5 year Mining Strategy (2013 –
2018)
2. Identify key mining stakeholder and customer groups in Africa including but not limited to mine owners, mine management and project
engineers:
o Develop contact map of key stakeholder and customer groups
o Develop and update contact database of key players in each group at local, regional and global levels.
3. Support sales team in developing and maintaining relationships with key mining stakeholders and customer groups
4. Proactive management of the mining product portfolio
o Product portfolio management through product additions or deletions to ensure the needs of the different categories of mining customers can
be adequately serviced
o Ensure that the product range is current, relevant to the mining sector in Africa and aligned to Global product ranges. This will require close
liaison with the Product Development Managers (Industrial and Automotive), who will do all the product administration based on the decisions
of the Mining Activation Manager:
5. Activate product launches: The incumbent will be responsible for any product range launches:
o Project management of product changes /launches
o Create launch plans
o Launch new products
o Track the performance of products resulting from launches or other changes including but not limited to performance around volume, value and
profitability within the channel
o Drive communication with all stakeholders internally and externally

6. Activation and execution of mining service based offers. These offers are designed to enhance the customers’ operational effectiveness and
profitability whilst deriving profit for BP as well.
o Package service based mining offers
o Working in conjunction with the appointed B2B agency to create and execute appropriate communication material aimed at different internal
and external stakeholders
o Track the performance of the offers including but not limited to performance around volume, value and profitability of existing as well as new
offers across all mining customers.
7. Marketing Activation and Brand Communication
o Development and execution of appropriate marketing activities in support of the annual growth agenda
o Develop marketing/ brand communication plans aimed at increasing the profile of the OptiVal brand and key product brands within the mining
community
o Working in conjunction with the appointed B2B agency to create and execute appropriate communication material aimed at different internal
and external stakeholders
o Adapt communication material created by GMT or other Regions within the SBU to the needs of African stakeholders
8. Price management support and performance tracking
o Monthly tracking of sector performance
o Monthly tracking of internal performance – including but not limited to performance around volume, value and profitability of existing and new
products/ offers in Mining
o Pricing management

9. Market Research and Intelligence
o Track developments in the mining industry in general as well as mining projects and activities at different stages of development
o Monitor the market trends, consumer behaviour and competitors' activities;
o Use market research to develop, maintain and increase the competitive edge of mining products and brands
o Provide regular information and updates to the sales team to feed into their business development process
o Provide Mining NSM and BDM with information leading to business leads e.g. tenders to be floated, tenders close to expiry and projects in
active and operational stages etc.

10. Drive performance delivery in the context of the OU strategy, including offer execution, budget management and sales profit growth within
Mining.

Key challenges faced on the role (In relation to section 4 above)

• Balancing global and regional demands with local demands.
• Integrating divergent Marketing / market space demands with Sales Channel demands.

Any Other Relevant Information (Particular reference to planning (nature and impact), scope of impact (Team, BU, Segment, BP globally etc)

• This role is responsible for contributing to the development of strategies for the mining market space within the Africa sub-region.
• This role is responsible for the execution of these strategies and plans relating to both products and service based offers for Mining sectors.
• The planning horizon extends into the future in terms of ensuring brand equity is developed, maintained and grown. This role interacts with and
focuses directly on the customers, and creates perceptions out in the market of the masterbrands.

Experience & Expertise (Typical educational qualification& experience)

Educational background

• Technical degree and Marketing qualification essential.
• Proficiency in MS Word, MS Excel, and MS Power Point

Experience (years and nature)

At least 6 years business experience, preferably in the Mining marketing field, along with exposure to offer development, strategy implementation, product and brand management and performance delivery within Mining relationships.

Other
• Due to the highly technical nature of the B2B environment preference will be given to candidates with a technical qualification preferably in
Chemistry, Chemical Engineering or related fields and or has had relevant technical exposure.

Economic dimensions associated with role (if any)

Mining Africa:
• Volume – 20million litres
• ASP – R1.0m

The Market Space Manager B2B is primarily responsible for achieving these dimensions.

9. Country / Cluster specific information

Africa sub-region