Paid Search Analyst - Cape Town
Salary Negotiable
Cape Town,
Western Cape
more than 14 days ago
Paid Search Analyst
Location: City Centre, Cape Town
Salary: Negotiable plus Medical Aid
Requirements:
Duties:
Location: City Centre, Cape Town
Salary: Negotiable plus Medical Aid
Requirements:
- Minimum of 2 – 5 years Adwords experience and be a Certified Adwords individual.
- The successful individual should show great attention to detail, be a responsible individual with values build on hard work and diligence and have a self-motivating attitude.
- Digital marketing agency experience a definite advantage
- Up to date with developments and tools in the industry
- Hands-on experience with web analytics tools and reports (Google Analytics).
- Expert understanding of conversion rate optimisation advantageous.
- Excellent knowledge of Excel
- Google Certification
Duties:
- Driving performance strategies with top level clients
- Manage large scale advertising campaigns across various platforms
- Uncover business needs and identify areas of opportunity to increase account growth
- Conduct sound competitor research/keyword research
- Management of substantial advertising budgets
- Planning and conceptualising of digital advertising strategies.
- Presenting digital advertising strategies internally to project managers and to clients if and when necessary
- Building search and display accounts on various advertising platforms, most importantly Google AdWords, YouTube and Facebook
- Detailed monthly reporting on various channels of advertising and campaign performance
- Optimise campaigns according to campaign objectives and to improve client ROI
- Ability to consistently hit monthly revenue and targets
- Keep up to date with current Paid Search advertising trends, techniques and industry related software
- Keep up to date with Paid Search advertising channels, Google, Facebook, Linked in, YouTube, etc.
Recruiter: CompuJobs