We’re a growing marketing agency in Cape Town. We’re big on digital and big on pushing the limits. Our expanding work on digital and mobile projects means we have a few exciting positions up for grabs.

Why work with Dreamsmiths, you may ask? Well, we’re also big on making work fun, enjoying great coffee on tap and taking our birthdays off amongst other things! Plus, it’s vital to us that we all keep learning, so you’ll be sure to grow in your expertise. Ready to make a dent in the universe? Join us!

We are now looking for an experienced Pay-per-Click Specialist to join our team. You will be responsible for creating and managing PPC campaigns using platforms and networks such as Google AdWords, LinkedIn, Facebook and others to drive high quality traffic, improve conversion rates, increase revenue and upgrade users’ experience of multiple client brands.

CORE REQUIREMENTS
• Conduct extensive keyword research, analyse & test keyword performance across multiple channels with multiple campaigns
• Work with marketing and web team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion rates
• Action ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions , ad creative, and landing page revisions based on performance history and objectives
• Monitor campaign results, analyze key metrics, optimize click-through and conversion rates and report results to clients.
• Proactively make strategic PPC campaign recommendations.

ADDITIONAL SKILLS THAT WILL BE BENEFICIAL
• 2 years of PPC experience, preferably with more than one client at once
• Ability to successfully manage client workflow and achieve on time delivery of projects and reports
• Ability to work autonomously and demonstrate self-starter qualities
• Expert in web analytics (Google Analytics)
• High level verbal and written communication skills
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Strong independent decision-making, organizational, planning and problem-solving skills.
• Maintain knowledge of client’s business, competition and latest industry news and trends.
• High organizational skills, multi-tasking capabilities and having high attention to detail.
• SEO skills and experience a plus.