PPC Specialist - Cape Town
Key Functional Areas of Responsibility
Implement new paid campaigns, ad groups, keywords and ads
Perform daily campaign management and of pay per click accounts on Google AdWords and other PPC platforms for a variety of clients.
Conduct keyword research, manage and maintain updates for large keyword lists.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other campaign optimizations in accordance with client goals.
Managing various digital advertising platforms with their respective dashboards, planning tools, audience building tools, reporting etc.
Generate weekly detailed analysis internal report for PPC campaigns and ongoing campaign management and optimizations
Passion for PPC and digital marketing.
High attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
High levels of integrity, autonomy, and self motivation.
Excellent analytical, organizational, project management and time management skills.
Relevant Tertiary Qualifications
At least two years experience in Search Engine Marketing (SEM) and Pay per click (PPC) campaigns
Experience in keyword research, building new campaigns, managing campaigns and performing optimizations
Market-related and negotiable salary on offer and will be discussed further on in the application process.