PR Manager

Sandton Head Office.

Highly reputable world leading Travel, Safari & 5* Game Lodge Group.

Educated to degree or equivalent level, possibly with an additional business qualification such as an MBA; foreign language an advantage

At least 5 years’ experience in the industry of corporate communications preferably within the travel industry

Additional experience in Travel & Tourism, Conservation or Sustainability an added advantage

International experience essential, especially USA experience.

Lead the PR Communications function for USA, Canada, South America & Asia 

Develop and implement clear strategic PR strategy aligned to &Beyond’s overall Business and Marketing Strategy within geographic territory

Be principle geographic contact for media relations including briefing the Marketing Director and senior management for media activity

Craft and distribute all PR materials including press releases, media alerts, fact sheets and creative

Work closely with Marketing Team

Actively seek out new opportunities for revenue generation by identifying creative story angles and aggressively pitch media to secure coverage for markets while developing and maintaining strong working relationships with key media contacts

Be responsible for all written communications including electronic and print communications with staff, contributions to company publications, marketing materials, websites and guest/community engagement communications

Work with other functions including HR, IT, Legal, Sales, Product to support their communications needs

Respond to media enquiries in a timely manner

Grow new and maintain existing media databases

Effectively communicate brand messages through all channels

Publicise media coverage on company collateral and maintain content

Manage an agreed budget for geographic territory

Track media coverage and report PR results with recommendations for on-going improvement

Salary R 27000.00 including company benefits.