Excellent company is seeking a PR Manager

KEY OUTPUTS:
• Lead the PR Communications function for USA, Canada, South America & Asia
• Develop and implement clear strategic PR strategy aligned to the companies overall Business and Marketing Strategy within geographic
territory
• Be principle geographic contact for media relations including briefing the Marketing Director and senior management for media activity
• Craft and distribute all PR materials including press releases, media alerts, fact sheets and creative
• Work closely with Marketing Team
• Actively seek out new opportunities for revenue generation by identifying creative story angles and aggressively pitch media to secure coverage
for markets while developing and maintaining strong working relationships with key media contacts
• Be responsible for all written communications including electronic and print communications with staff, contributions to company publications,
marketing materials, websites and guest/community engagement communications
• Work with other functions including HR, IT, Legal, Sales, Product to support their communications needs
• Respond to media enquiries in a timely manner
• Grow new and maintain existing media databases
• Effectively communicate brand messages through all channels
• Publicise media coverage on company collateral and maintain content
• Manage an agreed budget for geographic territory
• Track media coverage and report PR results with recommendations for on-going improvement

QUALIFICATIONS REQUIRED:
• Educated to degree or equivalent level, possibly with an additional business qualification such as an MBA; foreign language an advantage
• Additional experience in Travel & Tourism, Conservation or Sustainability an added advantage
• International experience essential

SKILLS REQUIRED:
• At least 5 years’ experience in the industry of corporate communications preferably within the travel industry
• Demonstrable leadership competencies such as team work, creative problem solving, flexibility, results driven, interpersonal skills (written, oral,
listening, influencing, coaching, strategic communication planning)
• Familiar with effective ways to reach industry trade press editors, reporters, industry professionals and other influencer relationships through
media relations, press releases and presentations, press conferences and calls, contributed articles, and social media
• Experience across media relations, corporate communications, crisis management, public affairs and/or marketing communications
• A track record of developing successful working relationships with industry trade press editors, reporters, industry professionals and other
influencer relationship
• Financially literate and commercially aware

PERSONAL COMPETENCIES:
• Communication - excellent interpersonal and communication skills with ability to get message across by adopting a range of styles, tools and
techniques appropriate to the audience and nature of information. Ability to deal with a wide range of people with professional poise, tact and
diplomacy. Must be fluent in written and spoken English
• Collaborating across geographies - manages systems, processes and people to facilitate result driven collaboration. Connects people, ideas
and opportunities, sets an example by sharing resources, knowledge ideas and skills across the organization, builds helpful, productive
relationships internally and externally
• Influencing and persuading - able to present sound and well-reasoned arguments to convince others. Can draw from a range of information and
tools to persuade people in a way that results in agreement or positive behaviour change
• Planning and organization - able to think ahead in order to establish and efficient and appropriate course of action for self and others. Prioritizes
and plans activities taking into account all the relevant issues and factors such as strategy, budget, deadlines and resources. Ability to quickly
assimilate complex information and take independent action where necessary
• Resilience - strong ability to cope under pressure and work with ambiguity and constantly changing set of circumstances and issues. Manages
personal effectiveness by managing emotions and sustaining performance in the face of pressure and set-backs. Demonstrates an approach to
work that is characterised by commitment, motivation and energy