Our client in the Scientific/ Laboratory Equipment Sector requires a Product Manager, Johannesburg North

Main Job Tasks and Responsibilities:

Research and Analysis
• research and analyse market conditions
• identify key competitor and consumer trends
• articulate market requirements and opportunities
• identify opportunities for product innovation and product enhancements
• work with research regarding product development

Product Planning and Management
• determine product specifications
• define the long-term strategy of the product
• develop pricing strategies and product policies
• determine product packaging solutions
• negotiate with suppliers
• oversee product development
• manage and communicate with cross functional teams

Product Marketing
• develop product marketing plan and event campaigns to generate product awareness and demand
• plan product launch
• liaise with advertising and public relations to promote product
• support sales and marketing with the necessary product knowledge and technical expertise
• conduct product presentations
• develop sales tools and sales training material
• provide input for marketing collateral development
• supply sales with latest research and marketing information
• implement marketing plan in conjunction with all departments
• drive ongoing improvement in sales and profitability

Customer and End-User Support
• manage product-related support, feedback and inquiries from users
• co-ordinate market research to track customer and end-user feedback
• monitor product inventory
• use market feedback to inform product refinements and ongoing development

Requirements:
• Bachelor's degree or equivalent
• New product development experience
• Scientific/laboratory background
• quantitative and business analysis skills
• knowledge of marketing principles and practices
• knowledge of business and management principles and practices
• project management skills
• proficient in relevant software applications

Salary based on current earnings