ROLE SUMMARY
To oversee the marketing execution of key product categories, ensuring continued consumer satisfaction, as well as growth and profitability of the brands for the Africa Cluster.

RESPONSIBILITIES
•Collaborating with Platform (Global Office) on globally agreed brand strategies
• Leveraging new products and communication assets from Platform
• Creation of local country plans and execution of those plans in collaboration with the Global Agency hubs and Sales team
• Controls and manages brand budgets
• Monitor and analyse competitive activity
• Manage the commercialization of new product introductions

DESIRED SKILL REQUIREMENTS/COMPETENCIES / EXPERIENCE
• Ability to translate business strategy into local in-market execution
• Ability to partner with the company’s agencies and leverage integrated multi-channel communication assets into execution that builds brand equity and connects with the target consumer
• The ability to enrich the understanding of consumer/shopper motivations, beliefs and behaviours in order to develop marketing plans that build brand and commercial equity
• Have sound business analytics to define root cause from data (market and P&L) and converting that knowledge into timely and actionable decisions
• Ability to manage budgets and interpret brand financials
• Strong leadership and project management skills
• Ability to work under pressure