Location: Gardens, Cape Town
Salary: Negotiable

Purpose of Role:
Our client seeks a Senior Digital Strategist to join their team.They are looking for candidates who bring fresh ideas, drive integrated marketing programmes across the fast-moving and high-complexity world of digital technologies, as well as, being a core strategic leader for select clients and managing the strategic-vision relationships with those businesses.
As a Digital Strategist you must be comfortable developing insights and plans across media channels and able to grow brand awareness, stoke engagement, and enhance brand perception through a solid command of the best digital marketing practices and technologies (including those required to integrate with or enhance clients’ systems), information architecture, user experience design and online analytics. This is a highly collaborative role which interfaces with key internal team members in across brand design, management, media and creative, and requires a keen attention to digital trends, market research, and analytical abilities.

Requirements:
Bachelor’s degree in relevant fields
8 years experience with a strong background in digital and social media, with demonstrated experience in strategy and creative digital content development for brands
Deep level of understanding of the digital platform features/roadmaps, industry best practices, tools for execution, measurements, and analytics
Strong passion for and knowledge of technology, emerging media, and the internet; specific interactive strategy experience required
Breadth of research/analysis skills including online listening, competitive/marketplace auditing, trend analyses (hot topics), media spend analyses, performance measurement, interviews, and customer surveys
Experience developing digital creative briefs, business requirements, and strategic frameworks for programmes, campaigns, messaging/content a plus
Knowledge of emerging trends in technology and how they can help our clients
Participation in social media platforms, staying abreast of current and upcoming developments in the digital space
A demonstrated passion for search, social, and mobile solutions and knowledge of how to leverage each to achieve marketing goals
Tenacious work ethic; passion for delivering results and strong drive for achievement
Excellent writing, verbal, and presentation skills
Superior client service and demonstrated ability to grow internal and external client relationships
Strong knowledge in social media platforms, especially Facebook, Twitter, Pinterest, YouTube, Foursquare, Instagram, Google+, Tumblr, blogging platforms such as WordPress, and emerging social networks/technologies with a strong sense of different community behaviours and experience using social media to drive ROI and business goals
Proven track record in designing, executing, and tracking successful marketing campaigns across key digital disciplines/platforms, including: brand website creative and technical development, user experience expertise, search engine marketing (SEM), search engine optimisation (SEO), integrated marketing campaigns, display banner advertising, mobile marketing, user-generated content, direct marketing programmes, and e-commerce integration
Self-motivated and creative strategic thinker who thrives in fast-paced environment

Duties:
Lead content strategy and produce original branded campaigns and methods to drive awareness, engagement across all relevant digital channels
Work with account, creative, and marketing teams in the development and management of strategic, digital marketing programmes for client and its clients, for a variety of objectives (awareness, engagement, increasing web traffic, lead generation/nurturing, etc.)
Provide strategic direction of digital and social channels, sitemaps/wire frames, user experience and tactical campaign development that include analysis, strategic definition, recommendation, and implementation
Drive digital innovation and emerging media agenda, keeping a pulse on 'what’s next' and pushing brands to leverage relevant, emerging technologies and digital properties that will enhance the user experience and maintain brand positioning
Compile data and run reports using multiple tools and sources including web analytics platforms, consumer data aggregators, media spend trackers, quantitative surveys, corporate annual reports, and other secondary research sources
Act as a digital thought leader and subject-matter expert, both internally and externally, collaborating with the account and creative teams
Assist creative team in the design of digital projects, as appropriate, especially in terms of best practices and technologies
Support strategy engagements by assembling robust fact base from multiple data sources covering a broad range of business, marketing, and consumer topics
Help develop digital marketing strategies and ideate tactics that align with business objectives and facilitate the path to brand action/purchase
Handle research and synthesis, brand and product strategy, and ecosystem planning for digital marketing and then bring those insights in the user experience design (interaction design and information architecture) for our projects
Help populate digital customer profiles/targeting parameters and personas; identify unmet needs, hypothesise key customer problems/digital solutions, and distill key insights
Evaluate websites and other digital experiences based on qualitative design/functionality assessments as well as quantitative performance metrics
Unification of key digital functions (design, programming, production and marketing) through digital strategy, leading them to create innovative projects for clients
Research, develop, and pitch digital campaigns, proposals, presentations and client case studies
Develop strategic deliverables and manage client expectations to successful completion