Internet Marketing Manager - Johannesburg

Position:
Internet Marketing Manager

Location:
Johannesburg but covering Sub-Saharan African Countries

Duration:
Permanent

Type of Business:
Electrical Appliance Manufacturing

Remuneration:
R600k to R800K

Requirements:
A dynamic and innovative looking for an Internet Marketing Manager for Sub Saharan Africa

Job purpose:
Leading the company’s online presence and online marketing, driving online marketing activities from development and deploying social media campaigns and platforms to supporting e-commerce capability development and execution.

Background / Experience required

• Relevant experience in a web marketing environment
• Proficient with content management systems, web analytics, search, blogs and experienced in developing, implementing and executing online marcom, sales, and social media campaigns.
• Proven management, influencing and project management skills; good analytical insight.
• Effective communicating skills and the ability to get ideas across to all levels in a matrix-organization, including senior leadership, and successfully managing internal and external stakeholders.

Key Areas of Responsibility

• Define local online strategy, by translating global corporate/sector strategy into a competitive local organizational blueprint and action plan.
• Build online competence and awareness in order to expand our online marketing expertise and community engagement, in both B2C and B2B (including but not limited to Facebook, Twitter and other locally relevant online social networking / engagement platforms)
• Develop and deploy relevant digital programs for the local marketing such as social media campaign
• Connect with the global sector and business digital and e-commerce team to build and deploy local-e-commerce capabilities.
• Oversee all online activities and communicate to local country management, Global Marketing & Communications, and Sectors. CIM is the central point of contact between global and local stakeholders.
• Deliver an excellent end-user experience by improving the quality level of the local integrated online presence and ensure a consistent approach to country websites, campaigns, online sales and external online activities.
• Connect globally driven online marketing initiatives with local activities and market preferences. Act “Glocal” (global-local). The aim is an experience designed around the local user.
• Interpret and analyze critical online KPIs (NPS, UGCR, WSR, Traffic) and take action in order to meet country/cluster targets for performance improvement.
• Lead a local network of marketing professionals in an effective Local Internet Council, who develop and execute local online campaigns and activities.
• Lead a local network of marketing professionals in an effective Local Internet Council, who develop and execute local online campaigns and activities.

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